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Sales Leaders

Accelerate Revenue And Drive Consistent, Scalable Results

For today’s sales leaders, making the number isn’t enough. You also need to prove that you can build a focused sales strategy — as well as replicate and scale success for continued strong results. Meanwhile, shifting buying dynamics have introduced new challenges and complexities that require new approaches. Yesterday’s playbook no longer suffices, and the way you operate today may not serve you tomorrow.

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Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges that stand in between you and the success of your organization, including:

  • Driving predictable and scalable growth.
  • Meeting the expectations of your buyers.
  • Finding and retaining top sales talent.
  • Aligning with marketing on demand and selling strategies.
  • Improving sellers’ efficiency and effectiveness.

Bold Solutions Built For You

Forrester helps sales leaders and their teams achieve predictable, sustainable growth by aligning teams with practices that drive operational excellence and improve sales productivity.

Lead Scalable, Sustainable Growth

Forrester Decisions for B2B Sales partners with revenue leaders to drive scalable, sustainable growth fueled by an empowered sales and customer success organization that delivers consistent and predictable results.

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Operationalize The Customer-Obsessed Growth Engine

 Forrester Decisions for Revenue Operations helps business leaders align around the customer as they integrate and turbocharge the growth engine to drive revenue and higher profitability.

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Blog

How Quickly Should A Sales Rep Be Onboarded?

Peter Ostrow 2 hours ago
In many professions, education for a new employee’s role incorporates learning with doing. Educators must undergo a full semester of student teaching; surgeons develop by “watching, teaching, doing”; and aspiring electricians must deliver hundreds of hours as apprentices prior to licensure. Even most MLB stars spend years toiling in the minor leagues perfecting their skills. […]
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Blog

Focus On Customer Value To Deliver B2B Customer Growth

Steve Silver 6 hours ago
Last week, I presented at my 10th, and final, Forrester B2B Summit North America. I say final not because the event is ending but because I’m retiring from Forrester in June of this year. One of my sessions introduced the Forrester Customer-Led Sales Growth Model, which was a perfect way to summarize my views on […]
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Blog

Harness The Power Of Buying Signals At Forrester’s B2B Summit

Jessie Johnson April 30, 2024
B2B organizations must know their buyers, anticipate their needs, and empower them with each interaction — or lose to providers that do. Signals help transform the way we interact with our audiences across functions, disciplines, and interaction types, helping B2B organizations deliver contextual interactions with immediate value throughout the customer lifecycle. Check out these sessions […]
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Blog

It’s Time For Sales Leaders To Coach Sellers Like Athletes

Seth Marrs April 15, 2024
Sales managers now have the visibility needed to coach sellers beyond the basics.
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Read More Insights For Sales Leaders

Upcoming Events For Sales Leaders

B2B Summit APAC

Singapore & Digital

B2B Summit EMEA

London & Digital

B2B Summit North America

Phoenix & Digital

Meet A Few Of Our B2B Sales Analysts

Seth Marrs

Principal Analyst

Mike Pregler

VP, Research Director

Steve Silver

VP, Research Director

Kate Leggett

Vice President, Principal Analyst

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Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060